I was recently invited to a NYX PR event as the brand is soon to relaunch in the UK. I was not very familiar with this brand, I had seen bits and bobs on American blog posts so I was looking forward to find out more. The brand was created in the late 90’s by a Los Angeles based woman named Toni Ko. It has done extremely well stateside and has now been bought out by L’Oréal. They launched in the UK and then disappeared but I was told that they are in the process of finding selling partnerships in the UK so I expect NYX will be sold in stores soon. The range is very extensive in the US however I am not sure how much will be introduced here to start with. NYX cosmetics are marketed as a professional brand but are quite inexpensive comparing to MAC or Makeup Forever.
I am in the process of testing most of the products I was given. I have been extremely impressed by NYX a push-bra for your eyebrow pencil. This double-ended eyebrow pencil is absolutely genius, it is the tool to create perfect eyebrows. Let’s start with the eyebrow end. It has a dry texture and a taupe/brown colour to suit most shade of eyebrows. The dry texture makes it easy to draw light feathery strokes to fill in the eyebrow in a very natural way. The other end has a soft, light pink tip to define the shape of the eyebrow, highlight and give them a nice little lift. It also help to create a very neat edge for the eyebrows.
This pencil needs to be sharpen regularly to keep the pencil’s ends as sharp as possible. I like the fact that the highlight part of the pencil is a nice creamy texture and blends well on the skin, you could achieve a similar effect with a light mat eyeshadow powder but the effect is slightly less natural than with the NYX pencil. The quality is as good as Benefit’s High Brow which cost £ 16.50 and is available here for £ 10.
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